Updated: Jul 28, 2021
We've all heard the term 'shop small' but have you ever stopped to think
about what that really means?
There is a lot that goes into shopping small, specifically when you support women-run businesses.
Small-business owners love what they do, and they play an important role in supporting their local and online communities.
How to Support Small Businesses
There are many ways you can support small businesses, including a few free and simple ways.
Shop locally and online!
Check out the local bakery, boutique, or farmer's market you said you always wanted to check out. See what they have to offer and support them by making a purchase. Many of your favorite local spots have an online presence as well. Those sales will be crucial to help them stay afloat. When you see a cute item from a small online shop, consider buying it to support their business! If you see something online or even at a big name craft store, reach out to a small business instead and see if they can recreate something similar. More than likely, a crafter or artist can make the item for about the same price, but with much better quality!
Buy gift cards or gifts for others!
You may not use the gift cards right away, but the revenue from these sales is a huge help to the small business at this critical time. And, it’s a promise that you’ll continue to be a customer later. When it comes time to buying gifts for others, shop small. Not sure what the gift that person, reach out to a small business crafter and brainstorm some ideas together! Or better yet, get a gift card so the receive can customize their own gift! Not only will you be supporting a small business, but you will also have a unique gift. Check out the unique gifts that I custom make.
Recommend small businesses to others!
Use word of mouth to support your favorite small businesses. Your family members or friends will likely trust and remember them more if it is shared personally. You can also recommend small businesses by using your social media platforms. Share posts from your favorite small businesses. Tag your friends in items that you think they would like. Take a picture of yourself using/wearing the custom item you ordered and make sure to tag the business that made it! It’s a win-win all around!
Write a Review
Now more than ever, a review about customer service or awesome products will make a difference. Help them show up online as a 5-star business to help them attract new customers. When people are ordering for the first time, especially online, they aren’t sure what to expect. Your personal review will help others trust the company they are buying from and create a great relationship between you and the small business owner. Kind words mean more than you could eve realize!
Benefits of Shopping Small
Besides getting awesome items and goods, there are many other great benefits you get when you shop small and support women run businesses!
Excellent, Personalized Customer Service- small businesses need the support of local consumers, you can expect to get friendly, personal customer service. The staff of a smaller-sized business will typically be more readily available to answer detailed questions about the products and services they sell, and they can also order specific items for you to purchase at your request.
Community Support-By supporting a small business, you’re also supporting the local community. Spending your money there helps to stimulate the local economy and keep business booming within your local region.
Relationships- Most small businesses enjoy getting to know their customers since they’re all an important part of the community they serve. Getting to know my customers is one of my favorite things about being a small business owner. I want to be there to cheer you on and help you celebrate each milestone in life!
Support Women Run Businesses
When you shop small, you are not only supporting that business, you are supporting a family.
I am very passionate about supporting family and women run businesses because I know each purchase is helping support a dream and helping a family.
Being a parent is hard enough, and when you add being a business owner to that, we all can use the support we can get!
Next time you are considering buying an item at a big chain store, consider if you know someone online or a local business that can create the same item for you.
I promise you each time you support women run businesses, each purchase is very appreciated because you are helping support that women's dream and passion!
Oftentimes supporting online women run businesses also allows for women to stay at home with their children while working. The childhood years fly by so fast so this gives moms a chance to still make money, while also still being present for their children. It also allows the children to see the hard work and determination their mom has...now that’s something school can’t teach!
I could go on and on about the benefits of supporting women run businesses, but just remember that each small business owner has a dream, and appreciates your support and purchase along the way.
Support One Another
As a small business owner, I thank you for each time you have supported my business whether it is by making a purchase or by telling a friend about my custom designs.
Being a small business owner is all about building a relationship with customers and supporting one another.
Reach out to me today to see how I can create a custom design for your next event, gathering, or gift!
I LOOK FORWARD TO WORKING WITH YOU TO CREATE A SPECIAL ITEM!